Jetts 247 Fitness UK opens its Brixton gym and sets global record for pre-sale

‘Australia’s Most Loved Gym’ has raised the bar again after its 10th site in the UK achieved a record-breaking pre-sale for the +300-gym international brand.  

Following the easing of lockdown restrictions in the UK on Monday 12th April, Jetts 247 Fitness opened the doors of Jetts Brixton for the first time, taking its UK network to 10 gyms with strong growth plans for the remainder of 2021. 

In what is considered a landmark moment for the brand, Jetts Brixton welcomed its members and set a pre-sale record for the UK with +1300 members joining the gym before it opened, all this despite the lockdown.

Franchisees, David and Kevin Barry, are the UK’s first multi-site operators following the opening of Jetts Colliers Wood in late 2018 and their recent acquisition of Jetts Portsmouth. Now the business owners have reaped the rewards of an outstanding facility in a premium location on Brixton Hill combined with the demand created amongst the community for Jetts’ affordable boutique, results-based approach to fitness.

The opening of Jetts Brixton is an important moment for Jetts 247 Fitness in the UK and the brand’s continued evolution as the site debuts Jetts’ first outdoor functional fitness area as well as an innovative gym floor design that includes dedicated workout space to maximise the boutique HIIT class, J-SERIES.

The J-SERIES is a series of bespoke 30-minute small group HIIT training sessions that provides the ultimate full-body workout for members of every fitness level and has been a key selling point for Jetts’ most recent club openings as it continues to innovate to meet and exceed member demand.

On the launch of Jetts Brixton, Kevin Barry, Franchise Owner,commented: “While the lockdowns made the road a little longer to opening, the innovative marketing plan that we receive from the Jetts central team meant we were able to execute a very strong pre-sale and now we are just excited to finally open our doors to our new community of Jetts members who have been patiently waiting to get in the gym.

               “The unrivalled, turnkey support that we continue to receive from Jetts, and their partner suppliers is outstanding and has helped us open three really successful franchises. We have felt really looked after by the team. And the product that we have created together is a demonstration of their commitment to us and to every member of our gym.”

James Garner, Jetts Fitness UK Director, on the latest opening and the brand’s continued development said: “We’re delighted to be able to finally open the doors of our 10th site after a long wait as a result of the COVID-19 pandemic. I could not be prouder of the efforts of David, Kevin and their Brixton team, who really understand and live by our core values ensuring this record-breaking success. It is also testament to the position that we have curated since our launch into the UK fitness market and shows that despite the success of the ‘at-home workouts’ over the past year, the demand is there more than ever for high quality fitness facilities.”

               “As a brand we will now take the new enhancements pioneered in Brixton and use this success to springboard into the rest of 2021 with a series of new openings and a revitalised franchisee recruitment program. By constantly evolving and embedding the latest technological innovations and fitness trends into our model, Jetts brings a fresh approach to the franchise fitness market, which we believe makes us one of the most exciting and relevant options for those looking to own their own gym and make a profit with real purpose.”

Since launching in the UK in 2017, the business has established a differentiated position with its push towards affordable, boutique gyms. Matching high-quality facilities with bespoke programming, Jetts is proud of the growing community of loyal and like-minded fitness enthusiasts that continue to join its gyms.

The opening of the Brixton site follows on from the previous record-breaking opening at Jetts Farnborough in early 2020, which proceeded the successful opening of Jetts Clapham.

For more information about Jetts Fitness UK and owning a Jetts franchise, visit www.jetts.co.uk/own-a-franchise.

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