Jetts UK is delighted to announce the launch of Jetts Lichfield, opening October 2025.
Located in a prominent position at the heart of Lichfield Retail Park, the new 7,225 sq ft facility will serve a catchment of more than 100,000 people within a 15-minute drive, with excellent visibility for commuters and shoppers in the historic Midlands market town.
The club will be owned by James and Jagvir, healthcare professionals with a shared passion for sport and fitness. Having built successful careers in optometry and dentistry, they were keen to combine their business expertise with their interest in health and wellbeing – and found the perfect fit in Jetts.
Their decision followed extensive market research and a visit to Jetts Newquay, where they were struck by the brand’s combination of premium design and affordability. “For me, the first impression of Jetts Newquay was really powerful – the quality of the space, the kit, and the overall feel was a level above what I’d experienced elsewhere,” said James. “That balance of a premium feel and affordable price point is exactly what we want to bring to Lichfield.”

The pair were also impressed by Jetts’ more agile franchise model. “What stood out for us was the balance Jetts strike between guidance and independence. They bring in real expertise when you need it, but equally they work with you to shape the club in your own way,” added Jagvir.
Jetts Lichfield will showcase a range of features designed to bring something new to the local fitness market. Alongside Jetts’ signature boutique feel, the club will be one of the first in the UK network to integrate DRAX equipment – known for its sleek design, advanced technology and member-focused functionality – and will also introduce Reformer Pilates beds and virtual classes as part of an extended membership offer, demonstrating Jetts’ agility in working with business owners to deliver the best fit for their community.

The new Jetts business owners see a clear opportunity to bring Jetts’ affordable boutique model to Lichfield, creating a more welcoming and community-focused environment for members. With an emphasis on quality, inclusivity and accessibility, Jetts Lichfield is designed to appeal to a younger, aspirational audience – particularly those aged 18–40 looking for an alternative to larger, more crowded and less personal fitness spaces.
Recent openings in Leeds Colton and Basingstoke have seen immediate success, attracting members from well-established competitors as Jetts continues to resonate with younger, fitness-focused audiences seeking more from their gym – alongside the flexibility of 24/7 opening and accessible pricing.

Looking ahead, James and Jagvir already have ambitions to expand. “This is just the start for us. If the journey with Jetts continues as it has begun, we’re excited about the opportunity to grow our portfolio and bring more clubs to new communities,” said James.
James Garner, Jetts UK Managing Director, commented, “We’re thrilled to welcome James and Jagvir into the Jetts family. Their energy, passion and vision for the club has been clear from the outset, and we’re confident Jetts Lichfield will be a fantastic addition to our growing UK network.
With innovations such as the introduction of Reformer Pilates and DRAX equipment, it will continue to drive the brand forward as Jetts strives to deliver forward-thinking, inclusive and community-driven fitness.”

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